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Building a Following: Social Media for the Anti-Social

I’m a tiny force on the blogosphere, but I’m still a force. To have a successful blog doesn’t always equate to big numbers or big dollars. To me, having repeat readers, engagement, and genuine content are what make you a blogging force. My numbers may be micro, but I push myself. I engage with my readers, and I stand behind my content.

Confidence did not come easy for my and my blogging attitude. The idea of stepping onto any social media platform terrified me, and I still have days where I’m overwhelmed by those social powerhouses.

I’m not a very social person until I’m very close with you. I get nervous and awkward very quickly. I can be shy and have been told I come off bitchy. A lot of my peppy cheer and conversations were me trying to “fake it until I make it” sort of thing. I kept pushing myself to stay positive and be social. Once I got past the fret of whether or not people liked me and my blog, I soared. Getting through that stage kind of gave me the nerve to handle myself on social media.

I’ll admit I didn’t join any social platforms for my previous blogs, and there’s a reason they didn’t last. It’s so important to spread the word- your word! I assumed that social media would be filled with trolls, dick pictures, and mean girls. I was very wrong. I mean, those negatives do exist, but they are just a blip on the the vast social spectrum.

I was blinded with support once I started to reach out. I found other bloggers and made connections. Opening up and stepping into the blogging community has been one of the best decisions I’ve ever made. It’s okay to take baby steps, but take a step.

  • Start Small
  • I already had a personal Pinterest, so I just turned it into a business account. It was so easy and simple to follow the directions with claiming your website and turning a personal account into a business account. It only took a few clicks.
  • Pinterest Tips

    • Make your own graphics. Vertical, eye catching, and easy to read are the criteria I use. I use a free app called Canva to make my graphics.
    • Use hashtags. I didn’t do this at first, but since I’ve been using hashtags, my monthly views have gone from 18k-51k.
    • Pin everyday. I try to pin every single day. Even if it’s only 3-5 pins, I stay activate with it.
    • Pin in multiple boards. I never did this until I created a board for my blog. I repin to multiple boards. This post will be pinned to my blog board and all of my group boards that it applies to.
    • Join groups. I love having group boards and collaborations. It helps stay engaged, and it grows your following.

    Expand Your Social

    I was hesitant about Twitter, but it has been a close second favorite of mine. I met a lot of amazing bloggers through Twitter. I can self-promote and expand my support of other bloggers and writers. It can also be hilarious and relatable.

    Tips for Twitter

    • Share your posts. I know a lot of bloggers who don’t really share their posts, but I enjoy doing it. Self-promotion isn’t bad if it’s done right. Don’t promote on other people’s stuff. It can get tacky pretty quick.
    • Engage in tags and connect. I love being involved with tags and talking to people on Twitter. There are some incredible, hilarious, and genuine people on this platform.
    • Follow RT accounts. I love finding new bloggers from Retweet accounts. These accounts allow you to share recent posts and share social links. They can be super beneficial.

    Twitter RT Accounts I Love:

    BloggingBabesRT

    The Clique

    The Blogger Gals

    Blogging Bees RT

    I have a Facebook for my blog, but I guess I keep it mainly for my friends and family. I know the majority of them won’t just type in my blog URL and go, so I make it simple for them. I don’t have a ton of tips for Facebook, because it’s not one of the platforms I use to bring a lot of traffic.

    Tips for Facebook

    • Make a page for your blog. At first, I just posted links in my personal profile. Once I created a page for my blog, I was able to get more traffic than just my Great Aunt and God-Mother.
    • Join group pages and follow other bloggers. To be honest, I only follow a few group pages on Facebook, but when I get traffic to my blog, it’s from them. They are actually really fun too.

    I will be straight with you, I just joined Instagram like 2 weeks ago. It still overwhelms me. I try to keep up with hashtags and reminding people the link to my blog is in the bio. I’m not the best person to give advice on Instagram, but I can share some of the lovely bloggers who blog about blogging. They have great advice, and we all have to start somewhere.

    Check out these bloggers:

    Ell Duclos

    Cynspo

    The Newbury Girl

    It’s easy to follow directions and imitate, but the key to blogging is being genuine. I could have looked through the bloggers’ posts above and explained Instagram better, but it’s important to be honest and not steal content. Don’t lose your individuality trying to copy others. It’s important to not lose yourself for a goal. The best way to make your goals happen is too keep them your own. Don’t try to be another blogger. Be yourself. Take advice and learn, but evolve your blog into a better version rather than a completely different one.

    Follow Back or Not

    I don’t just follow everyone back. I started out following everyone who followed my Pinterest, but I had to go through and do some cleaning. I don’t do instant follow backs for a reason. I want to read and follow content that I enjoy. I want to give actual support to the blogs I love.

    If someone makes me uncomfortable, I also have no issues hitting that block button. I follow great people and amazing bloggers. I know I can’t connect with a thousand people all at once, but I’d rather follow people I enjoy and can relate to. It’s how I built the connections I have. It’s okay to say no and not follow someone.

    The Takeaway

    When it comes to social media, I’m still learning. I’m always working on growing my following and improving my blog. I read tips and advice just like someone starting out, and I have no shame in that. I want to continue to be the best version of myself and the best blogger I can be. It can be overwhelming trying to stand out in a sea of bloggers, but if you want it, you can make it happen.

    -Jenni

    23 Comments »

    1. Blogging has definitely opened me up to more social media than I used before. I used to just use Facebook. I have found that doesn’t work well for me for blogging because I blog under an alias for anonymity. Facebook doesn’t allow one to be anonymous, at least not easily. Pinterest is new to me also, but I definitely like it. I just read about using hashtags in Pinterest today and I think I may go back to all my pins (UGH) and add some. What I read said you can only use them in the pin description but that’s an easy place to edit. Twitter is the easiest to promote blog posts on, but it moves so fast I feel like no one sees what I post! Maybe I’m just not that interesting! I still don’t see how Intagram can help my blog, but apparently, I’m very interesting to fitness buffs. I have several new followers each day and 90% of them are fitness gurus. I have NO interest in that, so I follow back the moms and leave the rest. I hate looking at people posing all sexy and buff, cuz I’m NOT.

      • I definitely feel ya on this! I get messages from fitness people on Insta all the time about trying some shake or fad. I just politely decline. Social media will always baffle me, but this is what I’ve learned so far. Thanks for reading!

    2. because of this, I made a page for my blog on FB. now I just need to figure out how to market it (without paying anything!) Thanks for the advice!

    3. Love it! I’ve always struggled with social media and I was definitely concerned about being present on it once I started my blog. But meeting people like you has been SO worth it! And while mean girls, dick pics, and trolls were a big worry of mine, I’ve thankfully not encountered them. Instead, it’s been amazingly supportive, genuine, engaging, funny, talented people (like you) that I’ve gotten to connect with. ❤❤❤

      • Yay! I’m glad you haven’t any bad experiences. When I have rough moments, I remember that I’ve got to connect with people like you, and that makes it all worth it. 😊

    4. This is a really great post for anyone who feels apprehensive about using social media to promote for their blog! I’m still trying to get the hang of platforms like Pinterest and Facebook, too. (sidenote: FB locked me out of my account and I have no clue how to get back in 😭😭😭).

      Instagram can def be a confidence killer for anyone because it is the hardest platform to grow on and people can be the most vicious/deceptive on it (only following to sell you things, getting you to join a group, or just plain doing follow-unfollow). Recently, I felt pretty demoralized when someone who I considered to be a “blogger friend” did the follow-unfollow method to me. For now, IG is mainly just another side hustle and outlet for posting pics that may not always make it onto my blog.

      💜 Thank you again for the feature!

      • Thanks for checking it out. I like referencing to other bloggers, because it shows people that blogging isn’t a selfish passion. It’s also about being engaged and supporting others. Social media is pretty intimidating, and it’s always changing. I think it’s one topic bloggers can keep improving on.

        Instagram is hard. I get so many follows from fitness people who just unfollow me when I say I don’t want to be an online coach or shake salesperson, but it’s also been nice putting faces to some of the bloggers I follow. I guess I take the bad with good, and see where it goes.

        Thanks again! 😊

        • lol when someone solicits me and then unfollows, I actually block them. They’re the only individuals who I typically block – but I do it because I find it to be so shady!!

        • It’s very shady. I tend to look more at makeup and animals on Instagram, but that’s because everyone has an agenda. It is what it is, I guess. I appreciate all of your kind words and sharing!!

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