Branding Time: Tips for Your Blog and Pitching to Brands
So, let’s talk about branding your blog and reaching out to other brands for collaborations. Housewife Hustle is my brand. I strive to develop a voice, appearance, and all over tone for my blog. That, to me, is a brand. It’s a symbol and stands for who I am. Everyone has their own unique brand, whether they realize it or not. Even if it’s just a voice, it counts.
Your blog can be a brand. Big companies are considered brands. Brands, brands, brands. Be prepared to get the word stuck in your head today.
Housewife Hustle means the daily grind of a housewife. There are no phrases like just a housewife or just a stay-at-home-mom on my blog, and that attitude plays a roll into the overall voice. My name is a big part of my brand, because it illustrates the work (hustle) that goes into my everyday life, so it’s important the name and message have unity.
Branding can mean turning your blog into a business too. Now, I don’t make big bucks, but I do review products, get sponsored offers, and collaborate with brands. I also write about my life experience and do advocacy. My blog has a lot of variety with its content and what I talk about, which is apart of my brand.
What’s Your Brand?
Whether you have a specific niche or you have that lovely open umbrella term- lifestyle, you have a brand. What ever your blog or niche specifics are, there are ways to build your brand around that.
Pages & Info
If you want to create a brand, people want to know as much about you and what you’re doing as possible. I’m not saying write a novel of a backstory but having an about page is wonderful. Having a contact page is also necessary if you want to collaborate, and it’s always a good idea to have privacy and disclosure information, especially if you plan on selling anything. Having separate pages for each of these keeps your information organized and easily attainable.
As time goes on, and I finally switch to self hosted, my page game will be stepped up. I will organize my post categories into pages. So, remember that it can be a process if you can’t achieve your ideal goal in one sitting. It’s okay to develop your brand over time. Rome wasn’t built in a day and neither was my blog.
Voice & Personality
Having a voice and being yourself is important. You don’t want to sound like a bland Wikipedia page. You want your voice and personality to come through.
When I write posts about blogging, I edit those the most. I don’t want to sound like an informative robot, because that’s not my style. It wouldn’t be consistent with my other content.
Voice is how your message is coming across to others, and that’s huge when it comes to having a brand. It is how people can pick you out of a handful of other blogs. It helps make your space on the big World Wide Web unique.
Posts & Consistency
Your posts are your voice, and they need to be well thought out and consistent. I’m not one to schedule posts way ahead of time often, but I try to hit that publish button on specific days. Consistency makes people comfortable. Knowing you have a post every Friday or whatever day you chose will more likely be seen than if someone has to constantly check back to see if you have new content.
I do a post every Monday and every Friday. Those two posts are guaranteed for my readers, and if I have a reason that I’m breaking my consistency, I announce it. I’m not saying you have to have regular series, but it also doesn’t hurt to develop a pattern of posting.
I will also be the one to say I might post any other day of the week or not at all except that guaranteed Monday and Friday. Part of my style and voice is that I write about real things that happen in my life. I can’t make up these situations, so I post when they happen. My blog is a mix of scheduled posts and fly by your seat posts, but my readers know that. They know my style and rhythm, and it has worked for me.
You need to find a groove with your posts. A lot of the blogs I follow and continue to go back to, have posts on specific days of the week each and every week or roundups a certain time of the month. Consistency helps the reader, so find a way to get a pattern that works for you.
Promote & Engage
When I started blogging, I had zero stats, and for some people, that’s okay. Not everyone wants their blog to turn into a brand. If you’re blogging and hoping for growth in terms of expanding and becoming a business, you have to promote and engage. Once I started engaging in the blogging and writing community, my stats began to climb.
I’m the blogger who says write and lead with passion and then, work on your stats. That can also be true for branding, but you can’t leave out the promotion. Pour your soul into your words. Write with passion and honesty, but don’t forget to share your content. Caring about your voice and then promoting it draws people to your page.
Social media is pretty crucial for building a brand, so make sure you’re present on some social media platforms. Engage with your readers and support other bloggers. If you join the community, more doors could open for you and your brand. I’ve gotten a fair amount of blogger collaborations that really did wonderful things for my blog, so try it out.
Consistency for the Win
I’ve said that consistency is important for almost every area of your blog, because successful brands are consistent. It’s more than just your voice or post schedule. Your social platforms need to be married with your blog. Use your logo or header on all the platforms. Try to keep the same profile image if you have one, and if you change one, change them all. Unity looks good.
People like to look at a neat and pretty package that’s ready for them to just click and read. Trust me, I wish my house was as neat as my blog. If you aren’t sure about some element on your blog or social media accounts, ask yourself if it’s consistent with your brand and the message you want to deliver.
Brand to Brand: Pitching & Putting Yourself Out There
Now that you know what helps make a good brand, it’s time to talk about reaching out and creating a pitch. Whether you want to work with a big time beauty company or a blogging powerhouse, having a pitching strategy can help step up your game.
When I started growing Housewife Hustle, I had no clue what I was doing. I’ve sent some pretty unprofessional emails to companies, and I didn’t blame them for not responding. If you want people to take you and your own brand seriously, then have a strategy.
Pitching to a company through their PR email has worked best for me. You can do a quick search for companies and their PR contact information, and once you have that, you can build your pitch in the email.
- Write a brief but catchy subject line.
- Include direct links to your blog and specific social media pages. Don’t make them try to find all of that. They won’t take the time to do the run-around. Brands are more likely to respond if you do the leg work for them.
- Include your stats. Let them know your monthly views, social media follower counts, and demographic. Even if you’re a micro-influencer who doesn’t have big numbers, showing your stats takes confidence. Brands like confidence. As a smaller scale blogger, I remind myself that those numbers are my own and to not be ashamed in their size.
- Provide examples, and list the top 3 brands you’ve worked with. Showing the more popular posts as the examples will benefit you. If you haven’t worked with a company, show a post that contains reviews or links to companies. You want them to know this is familiar territory for you.
- Be your genuine self. Say who you are and why you want to work with them. Compliments go a long way, but don’t lay it on too thick.
Being brief and concise are important. Your email shouldn’t be longer than 3-5 small paragraphs. Don’t put too many sentences in those paragraphs, because companies don’t have the time to read long winded emails. They skim, so put your important points in a clear and simple way.
I have a media kit that I made for free in Canva. They have a lot of great free templates, so check them out. I use them for all of my logos and graphics. I also talked about how useful Canva can be in Must Try Blogging Apps.
When I first started this current blog, I had no clue what a media kit was, but it’s essentially a page or two with numbers and a mini summary of your potential. It sells companies on why they should pick you to collaborate with them. They basically hold the same information as that pitching email outline above.
Media kits are nice and easy to just attach and send. I will admit that I’ve never been asked by a company to see my media kit, and I don’t always send one in my pitches. Having it doesn’t hurt though. I have found that with blogging, being over prepared has never been a negative thing.
As a blogger, I started this page because I loved writing and being a mom. I never expected to share my blog tips, beauty reviews, and product recommendations. So, once I started getting that branding bug, Housewife Hustle developed into something bigger than my mommy rants and experiences.
Creating a brand has shown me what goals I want to achieve. It’s helped me to realize I want my blog to become my career. It’s something I’m very passionate about, so I hope I was able to nudge you in the direction you would like to go, whether it’s a similar path as mine or completely different. You’re capable of making those dreams come true.
Side note: I won’t have a regular Coffee Talks series post on Monday. I will be spending the holiday with family. Have a wonderful holiday weekend, and remember to celebrate those who make Memorial Day possible.