How to Have a Multi-Niche Blog: Yes, It Is Possible

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I’ve had this domain and name for my blog months before I started actively posting. I knew I wanted to write about parenting, but I also struggled with the idea of being in a box. Yes, I am a mother to two beautiful, brazen toddlers, but I am a lot of other things as well.

  • I am legally blind with a genetic eye disease that caused my vision to rapidly decrease in my teen years, leaving me with a visual field smaller than a dime.
  • After an almost decade long battle with an eating disorder, I am a survivor.
  • I am a mental health advocate who deals with anxiety and OCD, who spent many years in therapy trying to learn as much as I could about my mental health.
  • There are many causes that I am passionate about and want to bring awareness to, and I hope to continue to break down stigmas and barriers.
  • I am a SAHM and wife to a brilliant welder.

There you have it. I am multifaceted, so why can’t my blog be those things too? Yes, I completely understand that single niche blogs and websites do substantially better in terms of monetization and views, but I have this large platform with so much I want to put on it, so I’m going to do it regardless of statistics and “blogging rules.”

I am passionate about everything that I am, because I struggled with myself for the majority of my life. Honestly, I know I probably won’t find another blind mom with the same backstory, but I know individuals with disabilities who need a voice. I know people who’ve struggled with body image and self-love but feel too ashamed to talk about it openly, and I know many parents. The thing is, I want to have a blog where there is a little bit of something for everyone.

I understand that someone can and probably will get a bit confused by my many topics at first, but there’s rhyme and reason at Housewife Hustle.

Where to Start

I started, first and foremost, as a mom blogger. It was intimidating, and I even wrote a post called Millions of Mom Blogs, because I felt like I was just one fish in a giant pond. I love being a mother so much, and writing about it is amazing. I wanted more though, because there’s more to me.

Many bloggers make multiple websites and blogs for other topics they are interested in, but I didn’t want to do that even though I’m completely capable of breaking down each and every topic and hosting them on their own website.

It came down to my vision for my blog and brand. I want this site to be a place where many people feel welcome. I’d love for a mom to read my posts about Toddlers and Mindfulness but then make her way to my Makeup Routine for Busy Moms post and after that, end up reading about steaming up her love life or learning how to feel fabulous while being naked. I want you to come to this blog with a purpose but realize there is more than what you were originally looking to read.

That’s where my attempt and execution of a multi-niche blog came about. It works well for magazines and other sites. Now, I know I’m not a powerhouse like Buzzfeed or Scary Mommy, but if I could have a dream, it would be to be on that level.

I just want inclusion, and I want people to be open minded that we are all multi-faceted, so blogs can be too. I get it. If everyone did this, it could be chaos like the Wild West, but I am so passionate about this. That’s where to start if you want to have more than one niche- have a purpose and a vision. Be completely in love with what you want to do and what you want out of your blog.

Schedule and Organize

I’ll admit, I’m an extremely organized person. I have made lists about what lists I need to make. I love being organized and scheduled, but when I began this journey, I had to find my footing.

If you’re going to have more than one topic, you should schedule and organize your blog in a way where they are separated but still apart of the bigger picture. Organization will help highlight all of your topics while housing them under one roof.

On Mondays, I have my Coffee Talks series. This is where I talk about parenting and my life in general. Wednesday’s are for body and sex related posts. I discuss self-love, sex, and how to gain confidence for every body. Friday’s are when I blog about blogging. Tuesday’s and Thursday’s are left open for product reviews and product roundups that include beauty, style, home, and parenting items.

I don’t post every Tuesday or Thursday. Usually, I save roundups for the end of the month, and I feature maybe one or two product posts a month if they are incredible and need a post dedicated to just that specific product.

Don’t Get Overwhelmed

I know it sounds like a lot, and that’s because it is. I’ve seen many blogs and websites like mine, except there are multiple contributors. The thing is, I like doing it all, and my schedule and organization keeps everything where it needs to be.

You can do this too, but try to not get overwhelmed. Lifestyle blogs are about writing about your life and what interests you in life. They involve experience and different topics, so don’t let the idea of stepping away from a single niche intimidate you. If you can organize your thoughts into quality posts and you have passion, you can take the next step.

Find a Unifying Concept

One of the keys to a successful blog is unity. It’s totally possible to have different topics and still maintain a sense of overall unity. In every post, I have the same or roundabout same message and goal for my readers to take away. I want people to come to Housewife Hustle and feel inspired, motivated, and beautiful.

Whether it is discussing parenting, beauty, mental health, or body image, I want my readers to feel like they are worthy of growing their self-love and confidence in every aspect of their life. My unifying concept is to motivate and inspire others to see how lovely they are when they are unapologetically themselves.

That idea and concept is consistent in all of my topics, so I can transition from each of them and show that self-love is always possible. I do also share my personal experiences, and I always discuss my journey with growth and self-love whether it’s as a mom or a woman with disabilities. That idea still reigns supreme even in those more personal discussions.

If you can find an overall umbrella theme and concept that ties your multi-niches and topics together, your blog will thrive. It gives your blog a core. Also, it also helps the readers who only come for one aspect be able to find other posts and topics too. This will help unify all of your posts into more options that readers may not have even realized.

It’s Possible

See, it’s very possible to not have one specific niche. While having that one topic is amazing, not everyone will want to write about one thing all of the time. This way, everyone not only has options, but people can blog as they please and readers can have variety. It can come down to four things.

1. Have a vision.

If you want something bad enough, you can find a way to make it succeed. Start with a plan and idea of want you want your blog to be. Have a vision and goals.

2. Get all of your topics and ideas organized and planned out into a schedule that works and makes sense for you.

Once your topics are organized in an easy to access fashion for your readers, there are no other obstacles. They can find what they came to read.

3. Don’t get overwhelmed.

Don’t panic and get overwhelmed. If you want this, you can do it. Believing in yourself and your blog will definitely help it to succeed.

4. Unite your ideas with an overall theme.

Have a core message for your readers to take away from all of the topics, so they are united and there is cohesion within the blog. Even if you and your story are the only unifying factor, make it personal, be authentic, and cohesion will happen.

You can do this. If you want this and you’re passionate about what you write, you’ll establish your place in the blogging community regardless of niche rules or blogger guidelines. I believe in you, and I’ll be here to share more blogging tips every Friday.

Have a wonderful weekend!


50 thoughts on “How to Have a Multi-Niche Blog: Yes, It Is Possible”

    1. I honestly just share on follow feeds and stay involved in the blogging community on social media.

  1. The greatest thing I love about having my own blog is that I get complete control over what to post. I do have a central theme for my blog, but also write about a few other topics.For me I’ve found this makes things more interesting for both the creator and the readers.

  2. I felt the same way when I started blogging, how you didn’t want to feel stuck inside a niche box where writing whatever you want doesn’t seem to fit. I think “lifestyle” blogs are the way to go, post about what you’re passionate about no matter the topic!

  3. Loved this blog! I can say I definitely struggled when choosing my theme or topic because I too wanted to write about a lot of things. It’s nice to know other blogs like yours touching different topics. I too thought about mom blogs, but I then thought how I was so many things besides a mom and how my blog was my space.❤️

    1. It is hard when people constantly say stay in one lane, but I think it’s lovely to expand topics. Thanks for reading!

  4. LOVE that you shared this! I am the same way. As a Gemini I hate being typecasted into one role and I felt that way about my blog. I love how bloggers are beginning to realize that! <3

    1. Thanks for the mention. All of these sound awesome, and I can’t wait to check them out! Thanks!

  5. Love, love, LOVE! I know people are always saying that if you want to be successful, you need to narrow it down, but for me that’s just too limiting. I love all of your topics and posts and genuinely think it works really well together! Keep being the awesome, inspiring, beautiful blogger you are and I know more success will come!!

    1. Thanks! I think if we spearhead our blogs by writing with our passion and interests first and then work on formatting our message for the readers, our blogs can be extremely successful!

  6. Wow, that is exactly what goes around in my head. I know I want to have a blog – more or less I already have it. I startet with the Name – somehow it was very Important for me to have the name before everything else 😅 so i started a few blog posts, but layed they back on ice, because I was not sure if I only want to post about that one niche. But this post just assured me to do exactly that. Put all my ideas in one blog. Thank you so much ❤️

  7. What a great post. I have a multi-niche blog. It’s nice to see someone else writing about this topic. Most blog posts are all about niching down. But I’ve always believed you could have success worh more than one niche!

  8. This is SUCH a lovely post. You’re so strong! Anxiety can suck, I am glad you were able to go to therapy for it <3 The entire concept of having a core message threaded through all the posts and niches in a blog is definitely a good one. Thank you for sharing this!
    With love

  9. I totally agree it’s possible and went through a similar thought process as you before we started our blog about self empowerment. I didn’t want to be stuck in a box of only writing about self empowerment in a psychological way, but then I thought that many things can fall under the topic. Like gardening, decorating, travel or cooking – seemingly unrelated, but they can both be self empowering because they are fun healthy hobbies that improve our life, and that empowers us.

    1. That’s a great view point to have!! I get asked my blog tips from time to time, and my answers are always geared towards doing what you love above the recommendations and blog “rules.”

  10. Yes! This is exactly what I want to do! I’ve so many thoughts and ideas that I wish to write about, now I just Need to pull the trigger and do it. This post is so encouraging, thank you!

  11. Love this!! I too, am a Gemini and have multiple projects and/or events going at one time! I love to learn about new and different things!
    Incorporating a general theme/message into your multiple topic posts is an excellent concept that not only allows for the broadening of your favorite subjects and hobbies but also brings you to a more personal interaction with your followers. Thank you!😁😊

  12. I came across this post on Pinterest and I was totally inspired! Don’t get me wrong, the content was wonderful, but what I really loved was your passion and spirit coming out through your words. Your love for what you do is palpable and somehow left me feeling calm and very connected to you. I think your unabashed authenticity is somethimg our world is searching for. As I am beginning to dream of my own blog, you have inspired me to maintain my own authenticity. Thank you, and I look forward to continuing to follow your posts!

  13. I started a blog about 6 months ago and have ran in circles trying to figure out what to focus on. I’ve switched gears multiple times. I’m a multi-passionate person so it became very difficult to narrow it down and find a balance between what people want and what I want to write about. It’s nice to know I’m not the only person out there making it happen. My blog hasn’t grown as fast as some others I’ve seen, but I think i’m starting to hit my stride. How long have you been blogging?

    1. It’s definitely a little harder to make a multi-niche blog work. Scheduling different topics for different days helps for me. I’ve had Housewife Hustle for a year and a half but blogged for a few years before taking it seriously.

  14. I have to say that I know everything happens for a reason but it’s really true. I stumbled upon this post on pinterest and it is EXACTLY what I needed to read.
    I feel like my blog is sometimes all over the place even though it is centered around saving money in the end, basically no matter what you try to do as in groceries, DIY projects, buying gifts. This post gave me that spark of inspiration I needed again.
    I am very glad I found you (: Thank you!

    1. I’m so incredibly happy this post could help. I see so many blogging “rules” on Pinterest, and while guides are great, I think if you’re truly passionate about what you blog about, you’ll succeed and find a way to thrive!

  15. I love this post! I just started down the path of creating my blog and this “decision” of niche has been haunting me, but no more! Thank you!

  16. Hey Jeni! I absolutely relate with you and those are exactly the thoughts that led me to start a multi-niche blog as well against everyone telling me not to. Like you I too believe that I can’t be restricted to one persona of a mother or a wife. So happy to find someone like me and you seem to be doing well with a multi-niche. That’s encouraging to me😊 Can we connect in some way?

  17. wow i must say i admire your efforts, even with those challenges you still winning the blogging game…i am deeply inspired..

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