How to Have a Multi-Niche Blog: Yes, It Is Possible
I’ve had this domain and name for my blog months before I started actively posting. I knew I wanted to write about parenting, but I also struggled with the idea of being in a box. Yes, I am a mother to two beautiful, brazen toddlers, but I am a lot of other things as well.
- I am a mom.
- I am legally blind with a genetic eye disease that caused my vision to rapidly decrease in my teen years, leaving me with a visual field smaller than a dime.
- I am a survivor of an almost decade long battle with bulimia.
- I have anxiety and OCD, and I spent many years in therapy trying to learn as much as I could about my mental health.
- I am passionate about many types of awareness, and I hope to break down stigmas and barriers.
- I am a SAHM and wife to a brilliant welder.
I am multifaceted, so why can’t my blog be those things too? I completely understand that single niche blogs and websites do substantially better in terms of monetization and views, but I have this large platform with so much I want to put on it, so I’m going to do it regardless of statistics and “blogging rules.”
I am passionate about everything that I am, because I struggled with myself for the majority of my life. I know I probably won’t find another blind mom with the same backstory, but I know individuals with disabilities who need a voice. I know people who’ve struggled with body image and self-love but feel too ashamed to talk about it openly. I know many parents. The thing is, I want to have a blog where there is a little bit of something for everyone.
I understand that someone can and probably will get a bit confused by my many topics at first, but there’s rhyme and reason at Housewife Hustle.
Where to Start
I started, first and foremost, as a mom blogger. It was intimidating, and I even wrote a post called Millions of Mom Blogs, because I felt like I was just one fish in a giant pond. I love being a mother so much, and writing about it is amazing. I wanted more though, because there’s more to me.
Many bloggers make multiple websites and blogs for other topics they are interested in, but I didn’t want to do that even though I’m completely capable of breaking down each and every topic and hosting them on their own website.
It came down to my vision for my blog and brand. I want this site to be a place where many people feel welcome. I’d love for a mom to read my posts about Toddlers and Mindfulness but then make her way to my Makeup Routine for Busy Moms post and after that, end up reading about steaming up her love life or learning how to feel fabulous while being naked. I want you to come to this blog with a purpose but realize there is more than what you were originally looking to read.
That’s where my kooky idea of a multi-niche blog came about. It works well for magazines and other sites. Now, I know I’m not a powerhouse like Buzzfeed or Scary Mommy, but if I could have a dream, it would be to be on that level.
I just want inclusion, and I want people to be open minded that we are all multi-faceted, so blogs can be too. I get it. If everyone did this, it could be chaos like the Wild West, but I am so passionate about this. That’s where to start if you want to have more than one niche- have a purpose and a vision. Be completely in love with what you want to do and what you want out of your blog.
Schedule and Organize
I’ll admit, I’m an extremely organized person. I have made lists about what lists I need to make. I love being organized and scheduled, but when I began this journey, I had to find my footing.
If you’re going to have more than one topic, you should schedule and organize your blog in a way where they are separated but still apart of the bigger picture. Organization will help highlight all of your topics while housing them under one roof.
On Mondays, I have my Coffee Talks series. This is where I talk about parenting and my life in general. Wednesday’s are for body and sex related posts. I discuss self-love, sex, and how to gain confidence for every body. Friday’s are when I blog about blogging. Tuesday’s and Thursday’s are left open for product reviews and product roundups that include beauty, style, home, and parenting items.
I don’t post every Tuesday or Thursday. I usually save roundups for the end of the month, and I feature maybe one or two product posts a month if they are incredible and need a post dedicated to just that specific product.
I know it sounds like a lot, and that’s because it is. I’ve seen many blogs and websites like mine, except there are multiple contributors. The thing is, I like doing it all, and my schedule and organization keeps everything where it needs to be.
I will be going self-hosted very soon, and I know I will have more control with layout and pages. I can’t wait to organize even more, because I do genuinely want clarity from my blog. Clarity comes from organization, so if it’s done right, I honestly believe it can create growth in your numbers and allow your blog to be successful.
There is another factor to keep in mind besides having a dedicated vision and being organized.
Find a Unifying Concept
One of the keys to a successful blog is unity. It’s totally possible to have different topics and still maintain a sense of overall unity. In every post, I have the same or roundabout same message and goal for my readers to take away. I want people to come to Housewife Hustle and feel inspired, motivated, and beautiful.
Whether it is discussing parenting, beauty, mental health, or body image, I want my readers to feel like they are worthy of growing their self-love and confidence in every aspect of their life. My unifying concept is to motivate and inspire others to see how lovely they are when they are unapologetically themselves.
That idea and concept is consistent in all of my topics, so I can transition from each of them and show that self-love is always possible. I do also share my personal experiences, and I always discuss my journey with growth and self-love whether it’s as a mom or a woman with disabilities. That idea still reigns supreme even in those more personal discussions.
If you can find an overall umbrella theme and concept that ties your multi-niches and topics together, your blog will thrive. It gives your blog a core. It also helps the readers who only come for one aspect be able to find other posts and topics too. It helps unify all of your posts into more options that readers may not have even realized.
See, it’s very possible to not have one specific niche. While having that one topic is amazing, not everyone will want to write about one thing all of the time. This way, everyone not only has options, but people can blog as they please and readers can have variety. It comes down to three things.
1. Have a vision. If you want something bad enough, you can find a way to make it succeed. Start with a plan and idea of want you want your blog to be.
2. Get all of your topics and ideas organized and planned out into a schedule that works and makes sense for you. Once your topics are organized in an easy to access fashion for your readers, there are no other obstacles. They can find what they came to read.
3. Unite your ideas with an overall theme. Have a core message for your readers to take away from all of the topics, so they are united and there is cohesion within the blog.
You can do this. If you want this and you’re passionate about what you write, you’ll establish your place in the blogging community regardless of niche rules or blogger guidelines. I believe in you, and I’ll be here to share more blogging tips every Friday.
Have a wonderful weekend!