Recently, I shared a post about SEO made simple for bloggers using WordPress. A major part of SEO, if not arguably the most important aspect of digital marketing, is the use of keywords and keyword research. Keywords are how you stay in touch with what your audience wants to hear. With billions of people on the internet, keywords are how you know what to write about. They can also help format a topic you already have in mind.
Keep in mind that keywords are not something that only go hand in hand with SEO. Keywords are apart of your brand. The keywords you use are like little summaries for your blog and it’s topics. Keywords pretty much determine what your known for with your blog, so it’s time to talk keyword research and importance.
What is Keyword Research Anyway?
First and foremost, keyword research is a CONTINUAL process, so remember it’s not a one and done type of ordeal. Basically, it is a process of finding words and phrases that people type in search engines like Google. The research part not only identifies what people search for, but how often those phrases are searched for, as well as how competitive that phrase is in search results.
This research can seem daunting like the rest of the SEO and marketing aspects of blogging, but it is important if you want to turn this into a career. Doing this research will help you gain insights and ideas to new words and phrases that you can create blog posts for and rank in search engines for. This is how your growth happens, because it increases your chances of being seen.
It’s important to know that keywords aren’t just one or two word phrases, I mean they are, but the best type of keywords are long-tail keywords. Long-tail keywords are longer phrases that are more specific. For example, shoes as a keyword would become black over-the-knee wide calf boots as a long-tail keywords. Get it?
Long-tail keywords are like the holy grail of SEO and content marketing, because it’s easier to climb ranks in search engines when the keywords you use aren’t casting such a broad net. Figuring out keywords can be a process for sure, but they make tools for everything now a days. You also don’t need to go into blog debt finding the right keyword tools, because they make free ones that I want to share with you.
Top Free Keyword Research Tools
Keyword tools are everywhere, so it’s not always easy to find one that’s the right fit for you. I’m here to share some free keyword tool options, so you can try them all out and find what works best for you without spending a dime. Blogging can be very expensive, but let me take some of that money stress off of you with these free tools.
Another thing to keep in mind is that free, whatever the product or tool may be, means it may not do everything you need or want it to. Make a checklist of what you’re looking for, and find something that matches those expectations or at least comes close.
A great keyword research tool should be able to help you choose the best keywords based on your niche and help you to boost your search engine rank. With the free tools I am about to share, you can also combine tools to get the most out of your research. I try to work smarter not harder when it comes to blogging.
This tool is one of my favorites. It’s so handy, and I use it a lot. It’s a powerful free tool that gives keyword suggests as well as search volume. I definitely recommend trying this one out if you’re just now learning how to do keyword research and work on your SEO strategies.
I’ve used this before, and it’s pretty complex but awesome. This is a very powerful dashboard that monitors your blog’s performance as well as health. Not only can you see search engine analytics for the keywords your site is ranking for, but you can also see if there are pages that have errors on them. Those errors can then be fixed as well.
This handy dandy tool is a Google Chrome and Firefox browser extension. It inputs monthly search volume and competition right on the Google search results page. It also shows related keywords with their volumes of the phrase you searched for.
I know the google search bar isn’t actually a concrete tool you can get, but it is extremely useful. Even though there isn’t any specific data listed, the Google Search Results Page provides a lot of valuable information you can use to create your content. Google gives you insights into who the potential competitors are, and it tells you “people also ask” and “searches related to.” You can use these to see what people are searching for as well as what content you could/should be including in your posts.
This is the first tool that I ever used, and I still love it. This cool tool can generate thousands of keyword ideas for you based on ONE that you type in. It is pretty lovely if you need help brainstorming a certain topic to get ideas. It is also similar to Keywords Everywhere, because it will give you the search volume and competition for the keywords it spits out.
Get to Searching
What are you waiting for? These are some great FREE ways to step up that SEO game of yours and start working on your keywords. Most blogging tools and resources have a paid version or premium option that seems like all your problems and concerns will be solved if you pull out that credit card, but you can succeed with free tools and resources.
Don’t let anyone tell you that you can’t be successful if you are being resourceful with your blogging budget and finding free options to help you grow. Sometimes we overlook some wonderful options, because we assume free doesn’t hold as much merit as premium. When it comes to blogging, do what’s best for you.
You can succeed at growing your blog and brand if you genuinely want it. You don’t have to have a certain amount of dollar signs to climb in the ranks. Work hard, write hard, and love what you blog about.
I hope these tools help you with your keyword research. Have a great day!