The Blogger’s Guide to Hashtags on Social Media

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It took me longer than I care to admit to finally call the pound sign a hashtag. That little grid holds a lot of power online, and that goes for the blogosphere too. Honestly, I had no idea that hashtags could be beneficial for bloggers when I first started Housewife Hustle.

Hashtags are everywhere that your blog probably is- Twitter, Instagram, Pinterest, and Facebook. Because hashtags are hyperlinks, they are definitely meaningful little symbols. In the blogging world, links are incredibly useful, so hashtags are another way you can increase your traffic.

Breaking It Down More

Once someone clicks on a hashtag on any social network, they are then automatically shown all of the other public posts that include the same hashtag. This is why hashtags are valuable for bloggers. They help expose your content to an even bigger audience.

Hashtags are widely used to search for all types of content on both social networks AND search engines. Basically, hashtags give you a big window of opportunity to get your information in front of the online world- beyond the blogging community.

Why Bloggers Should Use Hashtags
  • They can boost your blog’s visibility on social media.
  • Using hashtags can connect you with other bloggers and brands for collaborations.
  • They can help with the branding process of your blog. For example, I use #housewifehustle on a few social media platforms, and when someone clicks my specific hashtag, my other content is linked and visible as well.
  • Using the right hashtags can help with relevance.
  • They are a chance to give posts more personality and character.
  • Hashtags can also be used to sum up your key points.

How to Use Hashtags

Let’s be clear, hashtags are on pretty much every social platform, but you shouldn’t just put them everywhere and anywhere in hopes of gaining more visibility and traffic for your blog. The power isn’t just in the hashtag, it’s how you use them. There are some basic guidelines that will help you get the best out of your hashtags.

1. Yes, there is a thing as too many hashtags.

Don’t be spammy with hashtags. There are only so many hashtags you are allowed to use for each social platform. You will want to avoid using too many or too few. There’s always a happy medium.

2. Don’t be too basic.

I don’t particularly like referring to something as basic, but it works for this. When you use hashtags, there are tons of popular ones like #blessed and using them is all fine and dandy. However, if you don’t use some specific hashtags that are also relevant to your individual post, your content will get lost in a sea of a millions.

You can use a variety of basic popular hashtags and specific ones if you feel the need to. Hashtags are a chance to bring visibility, so try to use them to help you stand out as well.

3. Placement matters.

Every social media platform is different in terms of hashtag approach for bloggers. Yes, you should be using them on all platforms, but where you put them is important too.

Social Media Hashtag Guidelines

Just because hashtags are used on all social platforms, doesn’t mean the are used in the same places or have the same restrictions on how many you can use per post. Let’s break down the platforms and the best hashtag tips for each.

Pinterest

Pinterest drives the majority of my blog’s traffic, and when I started adding hashtags into my Pin descriptions, the traffic increased even more. Hashtags on Pinterest work to categorize content- just like any and every other social media platform.

On Pinterest, a user can click on a hashtag in a Pin’s description to open up all of the other Pins that contain it. Hashtags are similar to keywords on Pinterest, but they aren’t the same. So, don’t forget to include your keywords even if you have hashtags.

Hashtag Tips for Pinterest
  • Place your hashtags at the end of each Pin description. You have 500 characters in a Pin description, so make sure to include a good description, keywords, and then the hashtags.
  • Don’t include them mid-description, because it could be #challengingtoread through the full description. Catch my drift?
  • Pins are displayed in hashtag search results in a “share to date” chronological order. This means it’s not going to be worth going back and adding hashtags to old descriptions. Instead, make new pins with hashtags to freshen up old content.
  • There’s very little use for hashtags in your bio, board descriptions, board names, and profile name because they aren’t clickable.
  • You can use up to 20 hashtags on Pinterest, but beware of coming across spammy. I tend to use between 2-8, but try to see what works best for you. Remember, Pinterest gives you 500 characters, use it wisely.
  • Try to mix up your hashtags. If you have multiple Pins for one specific post, using different hashtags can widen your reach even more.
Twitter

Ah, the birthplace of the hashtag. Thanks, Twitter. Honestly, Twitter was the first places I started promoting my blog, but it has become my least used social platform lately. Twitter has proven very useful though for traffic and generating new readers, because of post sharing threads and tags. So, don’t count Twitter out, even if it’s not your biggest traffic driver.

Hashtags on Twitter are like open party invitations. They connect people who might not connect otherwise, because hashtags can put those people into the same stream. Also, Twitter can show top and recent search results with hashtags, so it’s not all just chronological.

Hashtag Tips for Twitter
  • Tweets can be 140 characters with unlimited hashtags, but 1-3 hashtags are a good amount to include. Twitter is a bit like the Wild West of social media, so just remember to be find what works for you if you try out other numbers of hashtags. Just don’t write an entire tweet of hashtags, because people might click the hashtags and be distracted from what you’re actually promoting.
  • Remember hashtag basics like no spaces or special characters can be included. You can capitalize the beginning of each word for readability.
  • Don’t make them too long. They should be brief and memorable.
  • Don’t use hashtags in your bio unless it’s for a Twitter chat that you run or one that is specific to your brand.
Facebook

Like on Twitter, a Facebook hashtag can be used to tie conversations of different users together into one stream. However, Facebook is different than other social media platforms. On other platforms, many people have public accounts, and their posts can be seen by anyone. A lot of Facebook accounts are private or invite only.

On Facebook, hashtags are mainly used by influencers and brands. If I’m being honest, I don’t use hashtags on Facebook for my Housewife Hustle page or Blog Like a Boss Lady group page. With more private accounts and less chances to connect, hashtags and Facebook seem to go together like peanut butter and pickles- it’s gross to me, but I know 1 person out of many who likes it.

As a blogger, I don’t see much need for hashtags on Facebook. However, I stand behind my belief that we all blog differently. So, blog your way, and if it works for you, that’s amazing.

Instagram

Even though hashtags started on Twitter, I see and use them on Instagram more than any other social platform as blogger. I had no idea the impact that the right hashtags could create. They also go beyond exposure, because they can help summarize the focal points of your images and messages, especially on a visual platform like Instagram.

As a blogger, keywords can be so important, think of Instagram hashtags like your keywords. Including the right ones is crucial to your growth. Hashtags can be used in bios, captions, comments, and stories, but you don’t need to hit your limit for each one to succeed. Like with all platforms, there are tips and guides to make your hashtagging more successful.

Hashtag Tips for Instagram
  • Instagram limits users to 30 hashtags per post, and this is counted across captions and comments of the post. In Stories, the hashtag limit is 10 per story.
  • Bios are made up of 150 characters, and you’re only allowed one link. Hashtags allow you to link to more content, but don’t make your entire bio filled with hashtags..
  • There are a few ways for using hashtags in Instagram posts. You can put them throughout your caption. Also, you can post them directly under the caption or in the comments. Using too many after a caption can seem spammy, so you can place them within the caption to spread them out. You can also use periods as separators for a cleaner appearance. I place mine in the first comment of the post starting with 5 periods, hitting enter after each one and then including my list of hashtags.
  • It’s important to find an amount that works for you too. Some bloggers use all 30, while others use only a handful. I typically use between 15-25 hashtags.
  • Don’t stack a ton of extremely popular hashtags. Use longer ones and be specific- similar to keywords. Make sure your hashtags match your message. There’s even a related section for the hashtag suggestions, so do your research and make them relevant..
  • Always mix up your hashtags and use different ones. Using the same ones every single time won’t help your growth the same way.
The image shows an Instagram post from Jenni Hustles, the author of Housewife Hustle. It displays the end of an Instagram post where two periods are stacked on top of each other before a list of hashtags are seen. The periods and brand specifc hashtags are circled in red to show the reader the example.
See how I used periods to separate not just my paragraphs for the post, but I used them to separate the hashtags. I also used two hashtags specific to my brand at the end of the post.
The image shows an Instagram coments section for Jenni Hustles. There are 5 periods stacked on top of each other followed by a list of hashtags. The periods are circled in red to highlight the example.
For a cleaner appearing Instagram, I recently started placing my hashtag list in the first comment of my posts. I start with 5 periods, hitting enter after each one, and then I place my hashtag list. I write out the hashtags in the post first, and then I copy them and delete them from the post so I can paste them in the comments immediately after I hit the share button. This allows me to have the hashtags as the first comment.

Hashtags for Bloggers

With hashtags helping exposure and growth for bloggers, having a list of them in your back pocket is a great idea. Just make sure you are occasionally updating and adding to your list, because trends change. When trends change, hashtags change as well. Also, creating a list of specific hashtags that are unique to your brand is very important too.

There are so many types of bloggers. This means there are also a ton of relevant hashtags for all of the varying niches. Basic blogging hashtags like #lifestyleblogger and #bloggerlife are just that- basic. But including basics with your specifics isn’t always a bad thing. One of my favorite ways to include basic hashtags is to start with the more general ones and get more specific as I go.

Endless Options

There are what feels like endless options when it comes to hashtags. They really allow you to show your personality all while helping your blog’s visibility. Like keywords, doing continual research is the best way to keep your hashtags relevant to your content for optimal growth.

Remember that my hashtags might not work for you or other bloggers and vice versa. Rather than give you a list of simple and basic hashtags that all bloggers can use, I want to challenge you to create a few hashtags unique to your blog or brand. Start including them on your social media posts, and use them with confidence. Confidence will help your growth too, so #beproud of your blog and show it off.

-With Love,

Jenni

21 thoughts on “The Blogger’s Guide to Hashtags on Social Media”

  1. Love this Jenni! It is so informative and educating on the subject of #Hashtags. So much fun to read! Enjoyed it so much.

  2. Such an incredibly helpful post! It is funny how hashtags have evolved. When I first started Instagramming, I never used Hashtags, then I started using them as a joke, (I made super long hashtags, that were essentially run on sentences.) but now they really are so incredibly important for sharing content. I still play around with them, but much like you I usually use a space between my captions and the hashtags. Thank you so much for sharing sweets! <3

  3. It took me quite a while to finally catch on to the fact that Pinterest has hashtags, since they’re not all that visible.

  4. Hashtags are a must! I see so many great posts on Twitter or Instagram that are poorly hashtaged and ir is such a shame.
    I use the maximum 30 hashtags on my Instagram posts.
    You’ve listened some fantastic tips and loads of useful information!
    Thank you for sharing.
    Alyssa
    The Sacred Space AP

  5. These are great tips, thank you! I’ve heard that using over two Hashtags on Twitter reduces engagement drastically so always keep it at that. Never thought to do the spacing thing on Instagram so will do that with my posts now!

    1. Thanks for reading!! I use minimum hashtags on Twitter, because I’m not as active. I’m going to step up my game though.

  6. This is so helpful! I just discovered this past week that I could use hashtags on Pinterest, so I’ve started incorporating those. I appreciate this post immensely!

  7. I could not agree with you more. I have friends that write in # and with @ every other words. I stop reading as it has become a challenge to me to decipher what is written. They have great content and they are wondering why they get no traffic at all. Use in limitation and as you explained, placed neatly and strategically. Thank you Jenni

  8. It’s really helpful post..good job..keep up the good work…!!will implement everything thing from today👍🏻

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