Ever get a spike in one post but not another? Have you ever wondered why people aren’t clicking and reading through your blog posts? It drove me crazy wondering why I wasn’t getting a lot of traffic after a few months of blogging. I didn’t realize there could be multiple reasons that someone wasn’t checking out my content aside from their possible lack of interest on a specific topic.
As it turns out, there’s a laundry list of possibilities when it comes to why your post might not be getting a ton of clicks or even likes. My favorite part of blogging is that you can continually learn and grow from your past mistakes. Also, readers like seeing you learn and grow too, so it really can be a win win situation even when you struggled with getting readers before this.
Why Aren’t People Reading Your Blog Posts
If you want to be a professional blogger and use your site for more than an online journal, there are few factors to consider if you aren’t getting any views. It may be frustrating at first. If you’re willing to learn, you can make some adjustments and grow an audience in no time.
1. You aren’t on social media.
When I started Housewife Hustle, I only shared my posts on my personal Facebook account. This meant the only people who saw my blog were close friends and family and maybe someone who stumbled onto my site from the WordPress reader. Once I started creating social media accounts for my blog and doing promotions, the views started increasing.
Being visible is incredibly important. If you want any kind of traffic, you need to make sure your blog is accessible and visible to the online world. Self-promotion seemed a bit arrogant to me at first, but that’s because I lacked confidence. Promote the content you create on social media, and let the world in to see what you’re capable of.
Also, find a platform you can really focus on. Pinterest drives a ton of traffic to my site with the help of Tailwind. You can also learn about the pros and cons of Tailwind for bloggers to see if it will benefit your blog.
2. You lack confidence in your content.
If you are down on yourself and very woe as me in each and every post, people will stop reading. People gravitate towards confidence, so believe in yourself. It’s more than okay to share your experiences, good and bad, but don’t continually dump on yourself. That’s not the type of attitude to have if you want to grow your audience.
Look at how far you’ve come, and go even further. You have so much at your fingertips, so it’s time to be confident and proud of your words and content. Let that confidence shine through.
3. You only talk about yourself.
People want to hear about experience, and your story does matter. However, there’s more to blogging than sharing your journey. You have to offer something that the readers can benefit from, otherwise, what’s the point in reading? Your blog and posts should be personalized so the readers can relate, but there has to be something of value that the reader can take way as well.
4. Your blog doesn’t have any cohesion or consistency.
If you’re blog is all over the damn place, people can’t make sense of what they’re reading. So, they will stop reading all together. You have to find cohesion, and this is also why a lot of bloggers recommend finding a niche. Niches are great and important, but you can have a multi-niche blog and still have cohesion.
Also, pair your cohesion with consistency. These concepts can work together. Housewife Hustle is a multi-niche blog, and my posting schedule helps keep things consistent and unified. If you want to talk about more than one topic, find a way to relate them and plan them out in a manner that makes sense. You can learn how to create a schedule that works for you, so you have that pair of cohesion and consistency working side by side.
Being consistent is also important for those views. It helps your reader know when you are going to share a new post. It keeps you motivated and things rolling as well. Don’t sleep on those schedules to help you with cohesion, because your blog should work with itself not against it.
5. Your blog is filled with errors.
We’ve all experienced spelling and grammar errors. There are plugins and tools to help, but even those can’t be 100% accurate all of the time. Mistakes happen, but when there are repeated mistakes, it’s a different story.
I recently cleaned out my follow list for inactive blogs, and I also unfollowed some accounts that continuously have spelling errors. It’s nothing against those people personally, but with so many errors, things can become hard to read. Please check your posts for mistakes. Editing is just as important as the writing process.
6. Your blog has no formatting.
Formatting is just as important as correcting spelling and grammar errors. When I first started blogging, I was clueless about headings and how to format my posts. Eventually, I learned some formatting techniques that made my posts aesthetically pleasing and aid in readability.
Tips for Formatting:
- Avoid too many lengthy sentences. Compound sentences are okay, but try to limit sentences to 1-2 lines.
- Try to keep paragraphs between 3-4 sentences to avoid blocks of writing. Remember, many readers scan, so large bodies of print could get missed.
- Use headings to break up the post and keep things organized.
- Lists can be beneficial.
- Use bold and italics for key points.
- Use relevant images.
- Remember formatting is important, but try to develop your own formatting style and be consistent with it.
7. Your layout and theme are ugly- sorry.
I hate saying something is ugly, because we all have different preferences. However, I’ve come across themes that are so dark or too cluttered. Your layout and theme helps attract readers to keep them on your page, and it also helps convey your personality.
I gravitate towards feminine themes that have a grid layout. Keep in mind, that it’s okay to like different things, but make sure that your theme matches the tone of your blog and doesn’t interfere with readability. You can also check out some of my favorite free feminine themes.
8. Your content isn’t high quality.
If you post under 300 words every single day of just rants, chances are your posts aren’t super high quality. I’m not saying ditch your quote of the day post. Posts that are considered high quality give valuable information, ask and answer questions, have a target audience in mind, and are comprehensive.
You can also learn how to write high quality blog posts with these top 10 tips that I recently shared.
9. You only share negativity.
I’m not saying you have to be farting rainbows and sharing constant sunshine. If your blog is a hurricane of negativity, judgement, and cruel in nature, that’s not going to score you a big audience. I recently unfollowed a blogger who continually put others down, because I’m not here for bullying of any kind.
Opinions are one thing, but there’s a big difference between sharing an opinion and straight up attacking others. I don’t like blatant rudeness, and it drives me nuts when someone claims to be a “savage blogger” when they are really just a bully hiding behind a screen. Be kind, spread positivity.
10. You’re not optimizing SEO or using keywords.
SEO is a bitch. I said it. SEO is so important when you want to increase your traffic. It really can do wonders. At the same time, I completely understand the challenges of trying to wrap your head around SEO.
There are plenty of free resources out there, so try to find what will help you in a way that makes learning SEO less frustrating. I wrote a post about SEO Made Simple with WordPress in hopes to help others with what used to be (and still can be) a major challenge for me.
Refresh and Blog with Confidence
Sometimes, the best thing a blogger can do is go through old content and refresh things. You don’t have to completely rewrite old posts. Giving them a face lift to help readability and SEO can do wonders for your numbers. When I did this, it really gave me more confidence in not just my posts but my abilities as a blogger and content creator.
Make new graphics, update your pins, add headings, and check for errors. There’s always something that can be adjusted with our blogs. Personally, I think that’s one of my favorite aspects of blogging. There’s always room to grow and improve, and that’s the type of career that makes me the happiest.
I’d love to hear some of your personal reasons for not reading a blog post. Let’s share and figure out how to grow together!