Before the surge of social media, email marketing was the top way for bloggers to promote their content and keep the traffic flowing. Even with social platforms, emailing marketing is still surviving, and if done correctly, it will help your blog thrive.
Honestly, I’ve thought about sending newsletters, freebies, and so much more through email. I’ve had a few fumbles and concerns of my own trying to navigate email marketing though, especially since social media does seem to reign supreme. At the same time, email marketing can really do wonders for your blog.
So, Housewife Hustle is hopping on that surviving and thriving train. If you already follow my blog, I’d love for you to subscribe by email as well. Later on, I’ll share why you should subscribe, because I will offer more than just updates. I also want to share the low down on email marketing and the pros and cons in case you’re still on the fence.
The Pros and Cons of Email Marketing
Just because I’m now apart of the bloggers who utilize email marketing, doesn’t mean I don’t see all of the pros and cons. I try to take a step back and see the whole field before I map out my next play. The biggest consideration with email marketing is that it’s an investment, so weighing your options is completely understandable.
Blogging isn’t cheap. One of the golden rules of blogging is that you get back what you put in, so making well thought out decisions is important. Deciding what to invest in to make your blog thrive isn’t always easy. I’m super indecisive, hence the fact that it took me almost a year and half to start emailing marketing for Housewife Hustle. So, let’s dive in to the pros and cons.
The Pros of Email Marketing
1. It’s easily accessible.
Almost everyone has an active email that they check regularly. This means email marketing makes it easy to access your readers to remind them of new content and more. Rather than creating one social media post with updates and call-to-actions, you can reach tons of people with a single email.
2. It helps you stay connected to your readers on a personal level.
Having people subscribe to your newsletters can create an even more personal level of connection. Sending an email is more personal than a generic social media update. Those who’ve subscribed to you are already interested in what you do, so it deepens that level of trust and loyalty between blog and reader.
3. You can reach more people.
On Twitter, I have over 5k followers, but they don’t all see my tweets. On social media, our feeds tend to only show who we interact with most. So, we are missing a chunk of our followers only posting on social media. With email, you’re sending to every single subscriber, so it’s a bigger net to cast.
4. You can offer more.
One of the biggest reasons I decided to take the email marketing plunge is that I want to offer more to my audience. Sending out freebies and deals that are exclusive to subscribers is a great way to keep that relationship between blogger and reader. It also helps say thank you to your audience.
5. It can increase traffic to your blog.
Again, you have a wider net, so you can increase your traffic. Letting your subscribers know that you have something new by email is a great way to direct them to your content. It can also help with keeping your traffic steady and consistent, which is great for working with ad agencies and brands.
6. You can step up your monetization game.
When you have a list of email subscribers, you can offer them deals and first dibs on products that you have. Email marketing is great if you’re trying to generate sales with affiliate products too. For example, my subscribers will get discounts and first looks at the books that I write.
The Cons of Email Marketing
When it comes to cons, there aren’t quite as many as there are pros. However, they are still important when making these big investing decisions for your blog. So, these are the possible cons of email marketing.
1. It takes time.
This is hard for me, because I’m impatient. However, being patient is a necessary aspect of blogging, because it takes time. Building up your subscriber list isn’t going to happen over night. It takes time and effort, so you have to want it and work for it.
2. It’s not free.
Sure, you can find free trials and free options up to so many subscribers, but as you grow, it costs more. Also, you need a P.O. box, and those aren’t free. This is what held me back for so long, because I’m a mom on a budget, and blogging is already an investment. Again, a golden rule of blogging is that you need to invest to grow in some areas.
3. It can become spammy.
I subscribe to a lot of bloggers, but I’ve had to unsubscribe to the ones that send emails daily. They tend to come across so spammy, and no one has time for spam. If your going to start with email marketing, come up with a strategy that doesn’t overwhelm your subscribers and overfill their inbox.
4. You can’t be too basic.
As a content creator, you have to still be creative with email marketing. If it’s too basic and doesn’t offer anything, it’s going to end up in your subscribers’ trash folder before they finish reading it. You have to have fresh and appealing newsletters to keep people interested.
Is email marketing for you?
Not everyone uses email marketing, because it’s not for every blogger. Not all bloggers offer things or need a reason to reach out to their audience other than to say, “hey, I have a new post.” That’s okay.
For a long time, I didn’t think I needed it. However, Housewife Hustle is growing, and I want it to continue to grow. So, I now offer email subscription, because there’s a lot I want to offer to my readers.
Why Subscribe to Housewife Hustle
Sure, I have a freebies page and a blogging resources page, so maybe you’re wondering why subscribe by email. Well, those pages are changing, and the best content will be saved for my subscribers. Also, when you subscribe to HH, you’ll get a first look at the books that I have coming out.
You’ll be invited to exclusive groups, like the self-love group that I manage. You just get more. Who doesn’t love more? If you can’t tell, I’m excited. I absolutely love and appreciate my readers, and I have so many ways I can give back now that I took this next step. So, I hope you’ll take it with me.
What are your thoughts on email marketing as a blogger? Let’s chat!