The Pinterest algorithm changes for 2020 had this blogger shaking in her boots at first, because I felt like my Pinterest marketing was finally paying off. The majority of my blog’s traffic comes from Pinterest- almost 2/3 of my referral traffic. So, I was pretty overwhelmed when I heard about the new changes. With change, comes new opportunities though.
My original strategy was getting a decent amount of saves and impressions, but my clicks were still falling short of my goal. Once the algorithm changed, I had to adjust my strategy (for reasons I’ll share in a bit). Whenever you adjust your strategy, there will be fluctuations, and with these tips, I was able to start seeing some positive changes.
My Old Strategy
I used to create anywhere 5-20 new pins a day. I was a hot mess and all over the place. I would share the pins to all of my relevant boards and group boards. Looking at that, you may think that’s hardly anything to make referrals, but I was also using Tailwind to schedule to half of my group boards at optimal times.
I was using a combination of Tailwind and manual pinning. You can also check out the pros and cons of Tailwind. When I first started, I was pinning other creators’ content as well. There was a ratio of 70% of my own content to 30% other content. This strategy was enough to take me from 12k monthly visitors to 400k.
Unfortunately, my inconsistent pinning caught up to me when I got the flu and was forced to take a break. I won’t lie, darling. Being inconsistent with my pins is the main reason my monthly views are now down around 330k. On top of seeing my bad Pinterest errors, the algorithm changes forced me to not just be a better Pinterest marketer for my blog. But it helped me with patience as well.
Implementing a new strategy takes time. It also takes time for your changes to show any progress. As my numbers kept fluctuating, my little blogger heart panicked. Then, I remembered that patience are consistency are vital. Sure enough, my new strategies are helping my numbers climb again- slowly, but surely.
What Changed with Pinterest & How to Adjust Your Strategy
So, you’re now probably wondering what changes happened with Pinterest and how you should adjust your strategy. At first, I didn’t make changes, but once I saw my numbers slipping, I knew the algorithm paired with my own faults were going to make an negative impact.
Once I discovered the specific changes and understood what Pinterest now favored, I was able to adjust my strategy. This helped with referral traffic and my overall marketing. It’s not easy wearing the many hats of a blogger. But knowing how to effectively market on Pinterest can really help your blog traffic. Let’s get to the changes.
1. Fresh pins are favored.
According to Pinterest, creating fresh pins is the way to go. Whether you create new pins daily or create in batches weekly or monthly, new and fresh is best. New/fresh pins consist of:
- new images
- a different title, font, or new variation of the title
- different color schemes and layout
So, if I create multiple pins for this post, they have to look different. You can still have varying pins for one post, but there has to be noticeable differences to make them fresh. I am now trying to create at least 3 pins per post, and so far, this has really helped with referral traffic to each post that has multiple corresponding pins.
Aside from the featured image at the top, the other pin variations I created for this post are:
Make sure you’re not trying to skimp on new pins by just creating new descriptions. Create new descriptions and try adding different keywords too. It’ll help with your reach, and it’s what Pinterest is recommending.
I’ve been creating a handful of layouts that I can interchange with new images, font styles, and colors in Canva. It helps to save this momma some time, because I was starting with blank templates every time before the changes. So, work smarter, not harder.
2. Less is more in terms of pins.
So many of the bloggers that I follow used to recommend pinning in big batches- around 30-50 pins daily. This is another reasons that Tailwind became so popular, because it helps with the ease of pinning in bulk. However, Pinterest now favors 15-25 pins per day.
When I first adjusted my strategy, I was still pinning way too much, and it really impacted my numbers. Taking a step back to focus on just a handful of high quality pins has definitely helped. Pinning too much won’t get your pins noticed, and it could make you seem spammy.
My daily goal has been to create at least 3-5 fresh pins. Like I said earlier, it stopped my numbers from falling the way they were. They are now slowly climbing back up since I’ve started these new strategies.
3. Less is still more- with pinning to boards.
When I first got into Pinterest marketing for Housewife Hustle, I was advised by some pro bloggers to pin all of my fresh pins to all of my relevant boards. This included my own boards and group boards. This is definitely a no-go with the new algorithm.
Now, you should only pin to up to 10 relevant boards per pin, and that’s the maximum recommendation. You should be pinning to your own boards first and more so than group boards as well. How often you pin a fresh pin to a relevant board matters too. I used to just pin all at once to all of my boards with a combined manual and Tailwind method.
Pinterest is recommending that you space out when you pin to multiple relevant boards. There should be this interval of at least 2-3 days each time you pin the same pin to a different board. This will cut down on seeming spammy. Again, no one likes spam.
Doing this certainly caused a big fluctuation in my stats. As the algorithm works itself out, so does our strategies. Give it time to fall back into a good groove.
4. More is good with your own content.
Less has seemed best, but there are still recommendations where more is good. Pinterest wants to see more of your content, more of your own pins, and have you pin them to your boards. As a content creator, Pinterest seems to be liking when there are new URL’s, so that means churning out new content on your blog.
I’m up for the challenge, because I always have too many post ideas swirling. Although, I already have a 70-30% ratio of pinning my own content verses others. I’m going to step that up to where I’m pinning at least 85% of my own content. Keep in mind, you can still create fresh pins for old content, but work on that content creation too.
Also, Pinterest wants you to pin more to your own boards. Group boards are still okay, but focus on your boards first. Pin the majority of your pins to your own boards, and fill in a few extra slots with relevant group boards. The key to deciding on what boards to pin to is relevancy and keywords, so it’s even more of an organizers dream in my opinion.
5. Manual pinning is important.
I’ve seen so many bloggers get rid of Tailwind. I’m happy that I didn’t renew and still have a mini free version, because manual pinning is coming in hot. Pinterest is really loving when you’re actually creating pins and being on the platform as opposed to scheduling with apps. I’m not saying completely ditch Tailwind if it’s still working for you, but it’s not doing a damn thing for me.
When you pin from your feed in live time on the actual platform itself, Pinterest loves it. You can even schedule your pins with Pinterest instead of publishing immediately, so that’s what I’ve been doing with my batch pins. My clicks are finally climbing back up after experimenting with more manual pinning instead of the combination strategy I used to use.
Other Tips for the New Algorithm
The 5 changes listed above are the main changes, but that doesn’t mean there aren’t more ways to tweak your Pinterest marketing for the best results. Honestly, playing around with your methods and just experimenting is important. I know it’s scary when those numbers feel like a Jenga tower about to tip, but you can rebuild. And it will be stronger and bigger than ever!
Important Tips to Remember
- Organize your boards, and hide ones that are for personal use and not relevant to your blog. Try having a few main boards first with more of a broader base, and then create more specific boards that branch of off those.
- When you make a fresh pin, put it in the most specific board first. Then, pin it to the more basic board, and save the group boards for last. This has been where I’ve been struggling, but when done consistently, it’s showing more clicks than I’ve ever had.
- Reevaluate your group boards. Some of the them might not be relevant anymore because of spam and lack of specifics when it comes to topic.
The Big Takeaway
The biggest takeaway from the algorithm changes are that fresh is best, and stick to your own boards more than ever. Create fresh pins. Write fresh blog posts. Step away from repining your old pins, and focus less on group boards.
I know it seems like a lot. My head is still trying to consume it all, but we’ve got this. If anything, content creators are good at readjusting and charging on.
How have the changes affected you and your strategies? Let’s chat everything Pinterest.